Market
An unrivaled view of the truth.
Track and diagnose sales performance with the most comprehensive measurement of in-store and online sales.
- Access market truth with industry-leading, census-based POS data
- Measure market size and share across 26 industries and 2,000 categories
- Navigate market complexity with clear channel splits aligned to the largest POS truth set
- Decompose sources of growth, including e-commerce, at the account level
Join more than 7,000 clients and partners worldwide
Why Circana
Enhanced Clarity
Achieve deeper market understanding and discover a more prescriptive path to ROI with comprehensive market insights, delivered in custom views, tailored to your needs. Benefit from uniform data granularity and the ability to load custom attributes and hierarchies, empowering you to strategize more effectively.
Simplified Ways of Working
Unlock greater clarity and confidence in your omnichannel strategy with a solution that automatically delivers deduplicated and additive channel views built on a robust, POS-based foundation, all in one place. This streamlined functionality enables more efficient and effective channel analysis.
Deeper Insights
Gain a competitive edge with comprehensive omnichannel coverage across all major e-commerce and brick-and-mortar retailers. Using 91% of CPG dollars sourced from census POS—the closest thing to complete market truth available today—you can make informed decisions and navigate the complexities of omnichannel data.
Featured Enhancements
Store Audit
Circana's Store Audit solution integrates AI-enabled image recognition with industry leading point-of-sale (POS) data to quickly turn the physical store into insights, making your analysis faster and more accurate than ever before.
Market Case Studies
Scooping Up Ice Cream Sales: A Data-driven Win for Retailer and Brand
Loyalty panel insights support 5% incremental growth
Sales grow 10% with marketing mix and media optimization adjustments
A food manufacturer wanted to understand the impact of its advertising performance. The brand requested an annual and mid-year...
Improved on-shelf presence, growing the brand and category
A major food and beverage manufacturer set a goal to increase its shelf share at a major retailer. To do this, the manufacturer needed...
Growing your business with limited time offers (LTOs)
Innovation doesn't always demand a revolutionary concept; sometimes, simplicity prevails. Chipotle introduced the Chicken al...
Optimizing product placement for maximum visibility
Understanding shelf placement impact on sales performance helps brands make strategic decisions about product positioning...
Read More Market Insights
U.S. C-store Landscape Q1 2024
