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Market and Consumer Measurement

Related Posts

Sweet Success
Sweet Success: Unpacking the Confectionery Market

Analyzing growth trends and consumer preferences in the sweets and snacks category.

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Beauty and the Brand
Beauty and the Brand: Consumer Trust in Personal Care

How brand loyalty and ingredient transparency are driving purchasing decisions in beauty products.

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Innovation

Identify opportunities with the industry's most accurate and predictive innovation solutions.

E-commerce insights

E-commerce insights uncover $1B in online growth potential and priority opportunities

A food manufacturer planned to drive 10% of its sales through e-commerce. The client needed to understand how much growth was achievable and where to focus investments to reach its goals.

Food and Beverage
Growth Consulting

Circana's Growth Consulting provides a trusted partnership for a private equity firm looking to acquire new brands

A PE firm was looking to acquire a poultry brand. It required due diligence in terms of the brand's retail and foodservice performance compared to the poultry brand's competitors.

Foodservice

Leading toy manufacturer partners with Circana to understand the history of toys and themes that drove peaks across categories

A toy manufacturer sought to better understand historical trends across categories and key themes that drove the major peaks across these categories. The Circana team identified and explored 20 peaks across categories to evaluate how brands used different levers and benefited from demand trends to drive growth. Circana translated its findings on historical effects into predictions about future subcategory growth.

Toys

A snacking client reassesses its market placement in stores with guidance from Circana Growth Consulting

A snacking brand wanted to evaluate its retail product placement to identify a more profitable in-store aisle set.

Food and Beverage

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