Consumer
Understand complex consumer behavior with clear, accurate insights into omnichannel dynamics
Circana delivers the most comprehensive understanding of the consumer. Through a seamless integration of multiple proprietary data panel sources into a single, unified platform, you can:
- Measure buyer behavior
- Track what is purchased, by whom
- Uncover motivations and intent
- Analyze data from one of the largest panels in the U.S.
Join more than 7,000 clients and partners worldwide
Track & Analyze Consumer Behavior & Shopping Trends
The Right Outcomes Based on POS Truth
Circana calibrates our panel to point-of-sale (POS) data with over 1,100 retail partners in the U.S. to reflect market reality and maintain accuracy in reporting.
The Right Insights Across Millions of Items
Circana applies rigorous classification via our proprietary dictionary with over 390M UPCs and an average of 310K new items added per week, tailored to meet your needs with the right level of detail.
The Right Panel for the Right Answers
One of the largest static receipt panels in the U.S. with 200K static panelists and building. Our data also spans UPC scan, loyalty panel, and surveys.
Consumer Data Solutions
Complete Beauty
Covering mass and prestige POS data, the Complete Beauty solution pinpoints emerging shifts in consumer preferences, category performance, and more. The depth and breadth of data available with the combination of prestige and mass beauty all in one place enables brands to tailor strategies to match evolving beauty market demands.
Complete Consumer
Our Complete Consumer solution combines verified purchase data, survey insights, and advanced shopper panels to help you see how, where, and why consumers shop, leading you to make smarter decisions that drive results.
Complete Food & Beverage
As a trusted leader in data and analytics, Circana provides insight into everything purchased and consumed in and away from home. Our Complete Food & Beverage solution delivers a complete understanding of U.S. CPG, foodservice, and consumption to bolster your business. Our services have helped countless businesses get a more complete view of the marketplace, understand new strategies, drive innovations, and more.
Complete Market
In today’s complex retail landscape, economic uncertainty and shifting consumer habits make it challenging for manufacturers and retailers to predict and adapt effectively. Circana helps by providing a clear picture of where and how people shop. When you’re making big decisions using data, coverage equals confidence, accuracy means precision, and granularity enhances clarity.
National Eating Trends
Circana’s NET solution captures in-the-moment reporting of everything consumers eat and drink — at home and away. With a robust, census-weighted sample across all age groups, NET panel data delivers unmatched insight into food and beverage consumption for your brand.
Survey
What people say and what they buy don’t always align. Circana Survey Solutions bridge that gap. By combining verified purchase behaviors with survey tools, we help you uncover what people think, what they do, and why so you can better predict and respond to their decision-making process.
CREST
CREST® consumer panel data is the only source for tracking complete market share and measuring actual consumption of major restaurant brands. Understand how your consumers behaved yesterday to make high-impact decisions for tomorrow.
Put Our Consumer Data Into Practice
Methodology
Getting trustworthy consumer data is easy. Circana has been building and integrating the largest consumer panels in the U.S. for over 60 years. We set the market research standard for unbiased panel data collection processes by applying rigid methodology rules around panelist incentivization. This ensures a higher degree of accuracy than any other panel data provider can offer.
Accessibility
Accessing Circana's consumer panel data is simple. Circana's data visualization platform, Unify+™, houses every data source Circana offers, including panel data. By synthesizing different panel languages into single custom reporting views, teams can effortlessly turn analytical reporting into actionable insights with speed and efficiency.
Consultancy
Maximizing the impact of our consumer data insight is painless. When brands invest in our comprehensive consumer data, they partner with panel subject matter experts to help them with everything from developing survey questions to integrating receipt data insights alongside POS learnings.
Read More Consumer Insights
What to Look for in a Receipt Panel Partner and What to Avoid