Solution
Complete Consumer
Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.
The single source of truth for
B2B Technology
Circana’s complete view offers the greatest breadth and depth of data available for the technology and durables industries in the countries that matter most to your bottom line.
Our industry-leading technology platform, Unify™, integrates all your datasets in one place for fast, convenient access to your personalized, weekly, global industry point-of-sale database.
As a recognized leader in data, analytics, and insights, we work with retailers, manufacturers, resellers, mobile carriers, and others to deliver a complete understanding of the current environment and develop detailed predictions. That means you can take confident, targeted actions with proven returns on your investment.
Speak to an Expert
It all starts with our
Industry Experts
Nathan Shipley
Executive Director, Industry Analyst
Automotive
Automotive
The automotive industry will see more innovation in the next 10 years than it has in the last 50. Change in our industry is happening quickly. How will these changes impact brands and retailers and how the aftermarket does business? It’s easy (and important) to focus on the short term: profit, margin, assortment, and foot traffic. But is your business keeping an eye on the mobility model of the future? Vehicles, transportation options, technology, and the changing ownership model will reshape our entire industry down the road.
With our best-in-class data, you can:
- Assess Key Market Trends
- Improve Business Planning
- Develop Effective Sales and Solution Strategies
- Gain Market Segment Insights
5 Nov 2025
Insights in Action
Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds. As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry's top growth leaders.
Featured Solutions
Solution
Complete Market
Complete Market™ provides robust POS measurement for in-store and online sales, with fulfillment type breaks and UPC details across CPG.
Solution
Marketing Mix
Marketing Mix solutions reveal incremental impact, quantify uncertainty, and optimize ROI levers for confident budgeting.
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