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The single source of truth for

Automotive

Digital channels are quickly transforming the way people shop for cars and automotive aftermarket products. This creates new opportunities to engage with consumers in both online and brick-and-mortar channels.

To win in this competitive and rapidly changing market, you need the broadest and deepest global view of the U.S. automotive aftermarket industry, based on our best-in-class point-of-sale (POS) and consumer data.

We also offer analytic solutions such as new product forecasting, segmentation, price and promotion evaluation, market forecasting, and more. Our industry analysts leverage these unmatched data assets to provide data-driven perspective as you navigate the complexities of a changing market landscape.

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Industry Experts

Joe Derochowski

Vice President, Home and Home Improvement Industry Advisor

“Investing in innovations that solve consumer needs will be critical for brands and retailers. Growing categories that demonstrate innovations that solve consumer pain and frustration, like multi-cookers, toaster ovens, egg makers, espresso makers, and the others, will continue to thrive through challenging economic times.”
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5 Nov 2025

Insights in Action

Circana Unveils Winners of the Seventh Annual Automotive Aftermarket Performance Awards at AAPEX 2025

The Automotive Aftermarket continues to demonstrate remarkable resilience in the face of economic headwinds. As consumer behaviors evolve, the brands recognized this year have shown exceptional agility and commitment — earning their place among the industry's top growth leaders.

Automotive Aftermarket

The automotive aftermarket has seen tremendous disruption and success due to changing driving and mobility patterns, especially in a postpandemic world. Retailers and brands need to understand market and consumer trends to respond and compete.

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Gasoline Consumption

The U.S. motor fuels industry has changed tremendously over the last 20 years, as nontraditional retailers have entered the competitive landscape. We help our clients and retail partners understand consumer mindset around gasoline purchase behaviors.

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Replacement Tires

The replacement tires market is in a constant state of change due to an ever-evolving macro landscape. Now more than ever, the tires industry needs granular item and market-level data to understand trends and pivot in response.

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Featured Solutions
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Complete Consumer

Complete Consumer™ solution gives a 360° view of U.S. buyers by tracking purchases across channels, powered by POS-aligned panel insights.

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Solution

Complete Market

Complete Market™ provides robust POS measurement for in-store and online sales, with fulfillment type breaks and UPC details across CPG.

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Solution

Marketing Mix

Marketing Mix solutions reveal incremental impact, quantify uncertainty, and optimize ROI levers for confident budgeting.

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