THE SINGLE SOURCE OF TRUTH FOR

Alcoholic Beverages

Recent market shifts have significantly changed what consumers drink and why. Understanding this evolution and its future implications is essential for retailers and manufacturers who want to win their share of sip.

We provide beverage and alcohol clients

expansive retailer POS data assets and wet/dry

enhanced projection methodology.

We harmonize this data with NABCA depletions data, all within our industry-leading platform, Unify+™, for a seamless experience.

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It all starts with our

Industry Experts

Boris Oglesby

Executive Vice President, Practice Leader Alcoholic Beverages and Tobacco

Get in Touch Expert Bio

"The alcoholic beverage industry continues to respond to the growing consumer demand for better-for-you options, with more low- and no-alcohol products gaining traction."

INDUSTRY RANKING

Data Spotlight

Alcoholic Beverages: Top Sellers Hold Steady, But Big Swings for Assorted Beer

Lager, White Still, and Red Still remain the top 3 subcategories by sales rank, with no changes in their positions from the prior period.

Notably, Assorted Beer saw a substantial sales increase of 19.9%, while Sour experienced the largest decline at -9.4%. Red Still and Bourbon/Whiskey/Scotch each improved one rank, while Malt, Premixed Cocktails, Rum, Brandy/Cognac, and Wheat each dropped one position.

Source: Circana, Liquid AI™, August, 2025

Data Source: Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

5 Nov 2025

Insights in Action

How Is Consumer Panel Data Collected?

Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.