THE SINGLE SOURCE OF TRUTH FOR

Apparel

It's critical for apparel brands to keep tabs on industry trends. What's hot today will be blasé tomorrow.

Innovation becomes retro. Seasons change. Hemlines rise and fall, and so do your sales figures.

To help you win in this competitive market, we provide the most complete global view of the apparel industry based on best-in-class point-of-sale and consumer data.

We also offer forecasting, segmentation, price and promotion evaluation, and more. Our industry analysts push you beyond these unmatched data assets to inspire actions and unlock growth.

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Industry Experts

Kristen Classi-Zummo

Director, Industry Analyst, Apparel

Get in Touch Expert Bio

"Apparel is more complex than ever. The greatest challenge to brands and retailers, once forecasting trends and colors accurately, has evolved into having the right multi-tiered strategy and anticipating consumer demand. Prioritizing your product and assortment is essential, but lasting success requires a broader perspective."

With our best-in-class data, you can:

Understand Crucial
Demographics

Optimize Product Portfolio

Benchmark Your Sales
Performance

Quantify Your Media's Impact

INDUSTRY RANKING

Data Spotlight

Alcoholic Beverages: Top Sellers Hold Steady, But Big Swings for Assorted Beer

Lager, White Still, and Red Still remain the top 3 subcategories by sales rank, with no changes in their positions from the prior period.

Notably, Assorted Beer saw a substantial sales increase of 19.9%, while Sour experienced the largest decline at -9.4%. Red Still and Bourbon/Whiskey/Scotch each improved one rank, while Malt, Premixed Cocktails, Rum, Brandy/Cognac, and Wheat each dropped one position.

Source: Circana, Liquid AI™, August, 2025

Data Source: Point of Sale (POS) Data

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Industry Ranking

Get the latest rankings, measurements and insights, powered by Liquid AI™

5 Nov 2025

Insights in Action

How Is Consumer Panel Data Collected?

Panel data provides a longitudinal dataset that reflects real behavior, not recall, which makes it one of the most powerful tools for understanding market performance and shopper loyalty.