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How retailers are
reshaping systems
and practices for a
sustainable future

Discover how circular economy practices are transforming
retail for a sustainable future.

Holiday Consumer Shopping Predictions

Circana uncovers consumer spending trends using surveys, receipt panel data, and POS insights across industries to guide smarter planning.

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Tariffs

Explore how tariffs are impacting consumer sentiment and demand so you can navigate uncertainty with confidence.

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Introducing the Future Media Movement

It’s time to move beyond disconnected insights and decisions into a new era for media, together.

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Growth with Liquid Data®

Turn unparalleled data and AI-fueled intelligence into accelerated growth strategies tailored to your category.

Learn how

Retail Performance Pulse

Dive into weekly POS insights to see how consumers are shifting spend across channels and brands.

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Consumer Connections

Bridge the gap between media exposure and in-store conversion with unified, people-based measurement.

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Circana is a leader in providing technology, AI, and data to fast-moving consumer packaged goods companies, durables manufacturers, and retailers seeking to optimize their businesses.

RETAIL MEDIA MARKETING
RETAIL MEDIA MARKETING
RETAIL MEDIA MARKETING

Circana's predictive analytics and technology empower clients to measure their market share, understand the underlying consumer behavior driving it, and accelerate their growth.

Circana's Liquid Data® technology platform is powered by an expansive, high-quality data set and intelligent algorithms trained on six decades of domain expertise. With Circana, clients can take immediate action to future-proof and evolve their growth strategies amid an increasingly complex, fast-paced, and ever-changing economy.

Person holding books
$5.8T Global Consumer Spend
2,000+ Categories Tracking CPG, GM, Retail, and Foodservice
500,000+ Technologies Investment
$1B+

Data

Unmatched data set, state-of-the-art technology, and domain expertise

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Tech

The most integrated, most customizable, and fastest technology platform

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Science

Foresight and innovation are in our DNA

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People

Deep industry expertise the world's leading brands rely on

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Take immediate action to future-proof and evolve your growth strategies in an increasingly complex, fast-paced, ever-changing economy. Through an unmatched data set, state-of-the-art technology, and domain expertise, Circana is poised to lead the AI revolution across the retail, manufacturing, and consumer packaged goods industries.
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Resources

Thought leadership, insights, and reports to spark growth and innovation.

Resources

Industries

Covering 26 industries across CPG and general merchandise to solve problems.

Industries

Solutions

With the right panel and insights, you can achieve the right outcomes.

Solutions

Company

Built on strong foundations and trusted by leading market information firms.

Company

Resources

Hear from our thought leaders, explore new perspectives, and gain access to new reports and webinars.

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speaker
Cara Pratt
President of Media & Retail
FEATURED | WEBINAR

The Future of Media: Smarter, Faster, Connected

In this 20-minute session, Cara Pratt, President of Media & Retail at Circana, will share how our acquisitions and innovative approach are redefining the industry.

You’ll gain exclusive insights into Circana’s vision for intelligent, accountable, and connected media.

View Webinar

Don't take our word for it.

Here's what our clients are saying …

Rich Seifrid
Manager, Advanced Analytics

What we needed was the ability to measure the Covid response, and Circana’s monthly sensitivities gave us the real time view of the consumer response, allowing us time to align to actions over time.

We chose Circana for this effort because we have a great existing relationship with them, and the Monthly Sensitivities blends well with what we already have in place.

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Join more than 7,000 clients and partners worldwide
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Contact us to find out how you can increase sales and market share, make better predictions, and increase profit.

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